Marketing Coordinator (Campaign operations)

UK-Edinburgh
Job ID
2017-10121
# Positions
1
Category (Candidate Search)
Marketing
Position Type
Permanent

Overview

SolarWinds MSP is an award-winning international software firm with a global reach. Our Best-in-Class products service thousands of business users with wide range of SaaS offerings to achieve our mission of empowering IT professionals to win through technology.
 
At SolarWinds, we know it’s our people that make us great. Our company is founded on the principles of building a great place to work, delivering an exceptional customer experience and continuing our sustainable high growth business.
 
We’re looking to add a Marketing Coordinator to our team in Edinburgh who will be responsible for coordinating and executing marketing campaigns. The successful candidate will work cross-functionally with Product Marketing, Campaign Strategists, Media Buyers, and our content team.

 

Responsibilities

Responsibilities:

  • Coordinate and manage projects by product and geography
  • Work with key stakeholders to implement campaign strategies and set up proper tracking for measurement and attribution
  • Build new email templates, develop landing pages, and manage communications for webinars and other events
  • Work with the Campaign Strategist to execute and measure A/B tests for emails and landing pages
  • Work closely with web team to implement website changes based on consistent wins from landing page tests
  • Set up tracking for campaigns and work closely with the Campaign Strategist, measuring effectiveness of campaigns
  • Coordinate with legal for terms and conditions for new offers and promotions

Qualifications

Experience/skills:

  • Relevant experience in a digital marketing role
  • Experience with Marketo, Pardot, or similar marketing automation solution
  • Experience with Salesforce would be beneficial
  • You are goal and metric-driven
  • You have experience executing, measuring, and optimizing A/B tests for emails and landing pages
  • Strong analytical and excellent communication skills
  • Must be comfortable focusing on execution with an understanding of the overarching strategy

 

#LI-GM1 

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