• EMEA Marketing Manager - (Fixed Term Contract)

    Location IE-Cork
    Job ID
    2018-11616
    # Positions
    1
    Category (Candidate Search)
    Marketing
    Position Type
    Fixed Term Contract
    Business Group
    SolarWinds
  • Overview

    The EMEA Marketing Manager will be responsible for the national/central/federal government marketing efforts in EMEA. This role will deliver a comprehensive multi-channel marketing plan that results in the growth of government awareness, demand, sales pipeline & revenue.

     

    This contract position works closely with the other EMEA marketing functions and requires a self-starter who can work both independently and with a team to deliver business objectives

    Responsibilities

     

    • Defines and implements a quarterly and annual National Government marketing plan to generate leads (based on sales objectives) from new customers and existing customers
    • Drives the National Government marketing campaign planning and execution functions for all phases of the campaign lifecycle, including awareness, lead capture, nurture, and conversion to sales
    • Nurtures National Government contacts to ultimately turns contacts into customers
    • Makes recommendations for continuous improvement to increase demand and conversion of qualified leads to grow National Government pipeline and revenue
    • Collaborates with cross-functional teams for resourcing for execution
    • Leverages content marketing, paid and earned media, PR, SEO/PPC, events (in person and online), online ad campaigns, email, webcasts, social, channel partners and online communities, etc.
    • Manages the National Government content strategy and helps identify content gaps in the buyer’s journey and reports on content performance
    • Reports and forecasts on campaign effectiveness and business impact
    • Works with cross-functional teams to execute National Government specific product launch activities
    • Works with Channel Partners to support marketing campaigns and activities (Events, Collateral, Advertising, Promotional Items)

    Qualifications

     

    • Bachelor’s degree or above, or equivalent on the job training
    • 3-5 years of marketing experience, with 1-2 years of experience in a leadership role
    • Tech experience preferred
    • Very strong written and verbal communication skills
    • Experience in range of digital marketing technologies and platforms
    • Thrives in a collaborative, fast-paced work environment
    • Self-motivated, quick-learning and detail-oriented, with the ability to handle multiple projects independently
    • Strong analytical and budgetary skills
    • Demonstrated abilities for driving business results across a matrixed organization
    • The ability to work closely with team members across all areas of the business
    • Willing to travel as needed to events

     

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